I have to say that the post that says we don’t care about our customers is personally offensive to me. We all are awake at night thinking of solutions to problems large and small to make our customer’s experience at little better every year, and the line is no exception. To suggest that because the show sells out, we don’t care about our customers is so far from the truth I don’t even know what else to say.
Anyway, I think a little history on how the current procedure came to be might be in order-
About 6 (give or take) years ago, we had an emergency Board of Directors meeting after RockyGrass to come up with a better procedure for the line. I was the Corporate Secretary at that time and was present at the meeting. Up until that point we had just let people form a line. But that year it became clear to us that we needed to step in and make some changes. We created the current number system with the following factors in mind-
- We did not want to make the line any larger than it already was.
We did not want to take a line of 300 angry people and make a mob of 3,000 angry people.
- We wanted to keep the element of “earning” your spot.
At that time, there was a history and a culture of earning your place on the field. Some people were very upset at the prospect of random numbers and wanted to be able to earn their spot.
- It needed to be simple to understand and manage.
It sounds like #2 isn’t a priority anymore, but 1 & 3 are still valid concerns.
I will also add that the subsequent years have made it clear that it needs to be able to be handled by one or two people if we do it at night. Speaking as the person who hires a lot of our staff, coming up with a large staff of well trained, sober staff members with excellent people skills who only want to work one hour in the middle of the night just isn’t very easy to do. It isn’t the kind of job people are volunteering for.
Some of the solutions are brilliant at first glance- your wristband number is your entry number, start with a different number every day. But, the details- we have more than one valid wristband for every day, we use leftover wristbands from other shows, the numbers on the wristband are small and would make the entry process a lot slower, the numbers wear off after sunscreen and the river, etc. make them impractical.
I love the idea of giving everyone who wants one a random number, but how do we ensure that everyone only gets one? People would fill their pockets if we would let them. I don’t think it would be possible to make enough numbers in that kind of situation. Only giving out a specified number of numbers at a certain time would create a mob of people attacking the person with the numbers.
Also, if everyone gets a number, some of the people who do wait in line will be upset because instead of competing with 500 or so people for tarp space, they are now competing with everyone.
As you can see, this is not something we haven’t put any thought into around here over the years, it’s just that we don’t have the answer…yet.
But, we are listening…